By Lauren Adams | January 2018
I’ve always been intrigued by ultra violet. The depth and drama it brings to a space can ignite emotions and encourage deeper thought. In that way, it is calming, yet powerful. It is also difficult to ignore Ultra Violet’s obvious connection to the late, great artist Prince and the color’s ability to evoke creativity and excitement.
In a time of innovation and originality in the business world, the boldness of Ultra Violet is a perfect fit. As Leatrice Eiseman, the Executive Director of the Pantone Color Institute noted:
“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level.”
The Pantone color of the year not only encompasses fashion and design but it also attempts to generate what is needed in the world. Last year’s color was “life-affirming” greenery as a nod to new beginnings. The year before, the colors rose quartz and serenity were both chosen to reflect a sense of wellness and balance.
As we transition into 2018, look for Ultra Violet to find its way into corporate, educational and healthcare spaces. This color not only has the ability to inspire and influence but also ignites optimism and enthusiasm for what is yet to come.